Tribeca Flashpoint College

Chicago, IL

marquardt+ was retained to assist Tribeca Flashpoint Academy understand their brand direction as they made a strategic shift in their brand positioning toward leading with messaging that moved from their traditional part-college/part-apprenticeship messaging to a message that better reflects the future vision for the brand including a name change to Tribeca Flashpoint College. The two-day strategy session (led by partner firm Studio Pinpoint Consulting) resulted in a clear messaging direction and full re-branding of all collateral.