basyx Chicago*

Muscatine IA, Chicago IL

The basyx Chicago showroom is the physical representation of the complete brand strategy package and application rollout developed and executed by marquardt+ for the basyx division of the HON Company. The Chicago showroom captured the energy and brand continuity established by the previously developed brand components and provided basyx a unique presence in the Merchandise Mart.

For more information, visit our basyx Showroom Case Study.

Environmental Graphics | Identity | Print Catalog | Print Advertisements | Web+Interactive Exhibit | Retail New York

* work performed as Design Collaboratives