Tarkett/Johnsonite: Product Design and Consulting*

When Tarkett/Johnsonite began rethinking the color palettes and patterns for their Azrock VCT, VET and SVT product lines, they retained our firm to consult with their team on new color concepts, textures, patterns and the development of an A&D industry survey.

Working with Sharon Folliard of Tarkett/Johnsonite and Kathy Holdridge of Tarkett/Azrock, we were able to develop new methods of creating texture within their existing manufacturing facility in Athens, AL. Additionally, we created color/pattern test concepts and surveys for review and input by specifiers in the architecture and design industries. The feedback provided a foundation for our development of new color and pattern offerings for Tarkett to bring to market. The Tarkett team then finalized our concept work for production to create the resulting newly released product lines.

* work performed as Design Collaboratives